SendNow vs DocSend.
DocSend invented the category. SendNow was built for what finance teams actually need in 2026 — flat pricing, no per-user fees, and security designed for sensitive deals. Here’s the honest comparison.
TL;DR
- Pricing: SendNow Pro is $12/mo flat. DocSend Personal is $15/user/mo with a 100-visit cap.
- NDA gates + watermarks: SendNow Business at $33/mo. DocSend Advanced at $150–250/mo (3 users, then $90/extra user).
- Analytics: Same page-by-page tracking. SendNow adds AI engagement scoring on Pro.
- Migration: Under 30 minutes. No multi-year contract lock-in.
Pricing comparison
$9,360 vs $396 per year.
A 5-person team on DocSend Standard ($45/user/mo annual) pays $2,700/year. Add Advanced features and you’re at $9,360/year (per a verified 2025 G2 review). SendNow Business covers the same workflows for $396/year.
Feature comparison
Where DocSend falls short
Per-user pricing scales painfully
Add a 4th user to DocSend Advanced and you owe $90/month extra. Add five and you’re at $7,200/year. SendNow Business is flat — invite anyone you want.
100-visit cap on Personal
DocSend’s $15/mo plan stops working after 100 document opens. For an active fundraise, that’s a week. Forced upgrade to $45/user/mo. SendNow has zero visit caps.
Watermarks gated to top tier
Need a watermark on a confidential pitch deck? On DocSend that’s $150–250/month. On SendNow, watermarks ship with the $12/month Pro plan.
Slow to ship modern features
DocSend’s biggest 2026 update was a Diligence Tracker. No AI, no screenshot protection, no smart engagement scoring. SendNow ships these as standard.
3-user minimum on Advanced
Solo founder needs NDA gates? You still pay for 3 users on DocSend Advanced. SendNow Business is one flat $33/month for the whole team.
No AI engagement intelligence
DocSend tells you what was viewed. SendNow scores prospects automatically — so you know which investor to call next, not just who opened the deck.
When to pick which
- You’re a finance team and want flat pricing without per-user surprises
- You need NDA gates, watermarks, and microsites without paying $150+/month
- You want AI-powered engagement scoring to prioritize follow-ups
- You’d rather try a tool today than wait 14 days for a sales call
- You run multiple deals in parallel and don’t want visit caps
- You want a custom domain on the same plan you use for everything else
- You’re already locked into Dropbox enterprise and the integration matters
- You only ever send 1 document to under 100 viewers per month
- Your procurement team specifically requires Dropbox-owned vendors
- You don’t care about screenshot blocking or AI engagement scoring
Frequently asked questions
Related Comparisons
Stop overpaying for document tracking.
SendNow gives you everything DocSend does, for a fraction of the price. No card to start.